The Pros and Cons of Blogging with Google Blogger

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pros and cons of blogging

Did you know that there are an estimated 31.2 million active bloggers in the U.S.? And blogging is showing no signs of slowing down, as this figure is estimated to increase to 31.7 million by 2020.

Blogging is a very popular marketing approach for many businesses, both big and small. Why is blogging popular? Because it is relatively cheap and it shows your customers that you are specialized experts who know about your niche.

If you are thinking of setting up your business’s blog, check out our guide of the pros and cons of blogging on Google Blogger.

What is Google Blogger?

Blogger is a blog-focused platform brought to you by Google. Blogger was launched in 1999 and was one of the main blogging options before the likes of WordPress and Medium came along.

Blogger is a free publishing platform, whilst Blogspot is a free domain service provider.

Blogger doesn’t have to be used with Blogspot. So if you already have a website you can link your blog via Blogger.

Or if you are just starting out then you can design your blog on Blogger and use a free Blogspot domain name. The free domain that Blogspot provides is a subdomain (e.g. example.blogspot.com)

Why Create Blog Posts?

According to Tech Client, websites with a blog tend to have 434% more indexed pages. Having a blog is a great way to let crawlers index your site and rank it in the search engines. Which means that you reach your customers.

Another reason why you should be creating blog posts is because it shows your customers that you know what you are talking about. A customer is more likely to trust a knowledgable business with experience.

Another advantage of blogging is that it has the potential to reach new prospective customers. If you reach new people and they like what they see, then your blogs could lead to higher conversion rates.

How to Create and Post Blogs on Blogger

Creating and publishing on Blogspot is very easy to do. You could set up your blog and have published your first post within an hour!

You need to sign in and then click on ‘New blog’. Type in the name of your blog, then choose your blog address. Finally, you choose a template and then you can start creating your blog.

Discover Google’s guide on how to create a Blogspot.

Pros and Cons of Blogging on Google Blogger

Before you start using Google Blogger, make sure it is the right choice for you and your business. Check out the many pros and cons of using Google Blogger:

The Pros

Many Blogger.com reviews state that they like the fact that Blogger is a free blog website builder and easy to use. There are also many other pros for choosing to blog with Blogger.

Free

Blogger pricing is free. That’s right, one of the biggest benefits of using Blogger is that it is completely free.

Whether you want a website under the subdomain .blogspot.com or if you want to buy a custom domain (yournameblog.com) and point it to your blog, you can do both for free.

There are no setup or upgrading costs and there are no ads on your blog unless you want them.

Easy to Use

Blogger is so easy to use. If you already have a Gmail or Youtube account, you can sign into Blogger using your username/email and password for these accounts.

Blogger is completely focused on blogging. You can choose to have one blog or several blogs.

Blogger has easy-to-use features that mean that you can concentrate on creating compelling content, instead of worrying about design and layout.

If you are looking for a blogging platform that handles all the speed, security, and technical hosting issues, then Blogger is ideal!

Blogging Focus

Blogger has always stuck to being a classical blogging platform, which means that it focuses and displays your latest posts, it defaults to comments, and it supports RSS.

Essentially because Blogger has stuck with the old-school approach to blogging, you are able to quickly publish content that anyone can view.

The Cons

The disadvantages that Blogger presents to most businesses and bloggers is that it can’t grow with the businesses blog. For example, the blogger requires more customization for their blog or support – which Google Blogger doesn’t provide.

Lack of Customization

Blogger does allow you to customize your blog, but only to a certain extent. You can use the built-in features such as changing the theme or layout, according to fixed templates.

Alternatively, you can edit the HTML and CSS, but you need to know the Blogger code.

Blogger also doesn’t allow you to transform your blog into a fully managed website.

Lack of Support

Blogger doesn’t have customer support. There is a forum with questions and answers available online. But if you encounter a problem with Blogger that isn’t already addressed then it might be some time before you know how to fix it.

If you run into problems with Blogger there aren’t any contact or customer service details. So you’ll have to try to use Google to find your answers, find support forums, or try to fix the problem yourself.

Lack of SEO on Blogspot

Blogger has some SEO functionality about it, however, due to having limited control of the site you will struggle to optimize your blog for SEO purposes.

Blogger has added new SEO features, but they are still very limiting in comparison to other sites.

Discover how you can start a profitable blog on Blogger now.

Is Google Blogger Right For You?

From our list of pros and cons of blogging on Google Blogger, you should be able to determine whether or not Blogger is the right platform for you.

Google Blogger is great for people who are just beginning their blog, however, it can prove to be restricting for bigger and more established businesses.

Find out more about Google Blogger and work out whether it is the right blogging platform for you.