8 Clever SEO Strategies to Help Promote Your Drupal Blog

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seo strategies

Did you know a blog has the potential to attract 14,000,000 dollars per month? Sounds crazy and unrealistic, right? But yes, it’s possible.

The major challenge in attracting such income levels is the number of viewership. Blogging has become highly competitive. You need to up your game to compete against more than 462.5 million blog accounts.

The statistics shouldn’t scare you. Despite the stiff competition, some bloggers still shine their light with thousands of viewership. You too want to get there sometime, right?

Read this article to learn 8 smart SEO strategies to promote your Drupal blog.

1. Quality Content

The initial step towards thousands of traffic is quality content. Your content should be evergreen. An extra effort like marketing, social sharing, and backlinks can backfire if your content is substandard.

Your SEO plan should have cornerstone content. Meaning, it should directly link to the client’s needs and ensure that the reader walks away with an answer.

So, how can you make your content outstanding?

  • Establish your target audience
  • Address the target audience’s pressing issues
  • Offer a unique perspective
  • Informative and original content
  • Active clients engagement using conversational tones and comments section

Note: The quality of your content is the first impression your brand creates on readers mind.

2. Use Appropriate Keywords and Tags

This SEO strategy increases the search engine index. The keywords should match the possible terms your target audience use to search your website.

Additionally, tags increase your visibility on WordPress.com Reader. Tags help categorize your content, which helps boost your SEO ranks on Google.

Note: Don’t overdo the keywords and tags; it makes your content awkward.

3. Is Consistent Schedule Among the Great SEO Strategies?

If you don’t blog regularly, it is impossible to create traffic. Create regular schedules to have enough content for your target audience. How do you build an audience without content?

At least create one blog post a week. If you’re new to blogging, the frequency should even be higher to like three posts a week. Wondering why regular Drupal blogging matters?

  • Frequency increases visibility for your blog
  • Regular blogging increases search engine optimization

If your blog content is static, always update the content of the posts.

4. Boost Your Blog Loading Time

Research suggests that 47% of readers’ expectations is 2 seconds load time for a page. Ranking websites by Google is dependent on loading time.

Imagine you’re the reader, and visiting every page takes you minutes, annoying, right? Such experiences will discourage viewership for your blog.

So, what search engine strategies help increase your blog’s load time?

  • Eliminate unwanted plugins
  • Upgrade the hosting plan
  • Optimize your images and
  • Disable the hotlinks

Avoid clients leaving your page due to frustrations of delayed loading. Short load times are incentives to search engine optimization and traffic growth.

5. Build Backlinks

Smart webmasters prioritize the use of backlinks in traffic generation. Backlinks are not a new phenomenon. Backlinks work the magic in traffic generation. Wondering how?

  • Band authority: Association with competent and known websites builds clients confidence about your brand’s credibility
  • Increased referral viewership: Placing your backlinks on reputable brand sites increases the chance for viewership. Visitors on the guest post have a high probability of clicking your link
  • Influencer marketing: Placing the backlinks on known brands is active and durable marketing. Durability is as a result of internet permanence

Using backlinks helps create and strengthen client relationships, build your brand, and importantly, increase your traffic.

Increase your traffic today by creating high-quality backlinks. Build as many backlinks as possible. It’ll work to increase your traffic.  

6. Advertise

Advertisement is an effective SEO strategy to increase traffic. Publications help create a word to your target audience that your blog exists.

 There are two alternatives with letting your blog known; free or paid advertisements.

  • Free Advertising: You can use your social media platforms to let people know about your blog. If you don’t have any social media account, you can freely create one with your preferred platform.

Join various virtual groups that specialize with your blog niche.

  • Paid Advertisements: You can pay reliable channels to put out the word about your blog. The common alternative to paid advertisements include search engine advertising, social media paid ads or banner advertisements on other platforms.

7. Social Sharing Buttons

In an information-centric world, sharing your blog among clients should be as easy as possible. Sharing your Drupal blog increases visibility.

So how do you enable sharing?

  • Social Sharing Platforms: Choose platforms that will display the option of platforms. The platforms should be the most active for your target audience.
  • Positioning of Social Sharing Buttons: Strategically place the share buttons on your blog. Make sure that the social sharing buttons are visible
  • Ask readers to share content through social media.

Note: Plastering the share buttons all over the website can be annoying and overwhelming.

If you want the social sharing trick to work, develop content worth sharing.

8. Traffic Optimization Tools

If you’re certain all basics of blogging are complacent, traffic optimization tools are icing to your SEO traffic. The tools are in the form of applications or software.

The tools that aid optimization are significantly many. Some focus on:

  • Topic and keywords generation
  • Campaign building
  • Writing and readability tools
  • SEO optimization tools
  • Social media sharing techniques

Use tools that align your interests.

The traffic optimization tools improve your content and traffic generation. Learn more on the optimization tools to identify which one best suit your need for traffic generation.

Wrap Up

The internet is full of all promises on SEO strategies for traffic generation. Tools, software, and hacks are available to increase traffic for your Drupal blog. However, don’t skip the essentials that increase your traffic.

Create high-quality content, blog regularly, boost your blog loading time, and use other tools to increase traffic.

Although increasing traffic is challenging, it doesn’t mean it’s impossible. Implement the 8 SEO strategies and watch your blog traffic rates increase.

Did you find this information helpful? If so, Bookmark our blog to learn more on how to optimize results for your Drupal blog.