Dental Blog Topics and Ideas to Promote Your Dental Practice

      Comments Off on Dental Blog Topics and Ideas to Promote Your Dental Practice
Dental Blog Topics and Ideas

Did you know that the average person only spends 10–20 seconds on a webpage before deciding whether to stay or not? This means you don’t have a lot of time to make a good first impression with your dental blog. 

If you use dull colors or present your content in large chunks that are difficult to digest, you won’t be able to keep anyone’s attention.

If you fail to make SEO a priority, you may struggle to get page views. You also have to post on a consistent basis and choose the right topics to write about. 

These are only a few things you should keep in mind before starting your blog. Continue reading to learn a few more dental marketing strategies that work.

Show That You’re an Expert 

You went through years of dental school to get where you are today. You took countless classes and attended several seminars. To say that you’re an expert in your field is an understatement. 

This being said, confidence is going to be the most powerful tool in your dental marketing arsenal. You’ve got to believe that you have important advice to give. 

Use the Right Tone 

The media has caused a worldwide spread of fear when it comes to going to the dentist. You shouldn’t use your dental marketing blog to reinforce that fear. 

If you use cold medical terms or only discuss the discomfort that can come with certain dental procedures, you’ll scare readers off.

It’s all a matter of tone. You can talk about the pain that comes from a cracked tooth if you follow it up by telling a reader how your dental practice can help them. 

Presentation Is Key

Treat readers like they don’t have the same in-depth dental knowledge as you do by using terms that the everyday person can understand.

Don’t present your information by using large blocks of text because it makes the content difficult to digest. Split it up with bullet points and crafty headings. 

Use fonts that are simple to read, and sprinkle in a few images of happy faces. Couple infographics with bright colors as well. 

Make SEO a Priority 

It’s difficult to bring in web traffic if nobody knows about your blog. Get eyes on your information by optimizing for SEO. 

Start by doing keyword research. These are words that Google’s algorithm looks for when a user performs a search. 

Incorporate quality backlinks, and use a detailed meta description for all your posts. Google will reward you for it. 

Be Consistent 

If you only post once a year, patients may get the wrong impression that your practice is no longer open. Your audience needs to hear from you at least once or twice a month. 

There is more to consistency than frequency, however. You should post around the same time every month, so your audience knows when to expect new content. 

Post Everywhere

All you need is for one follower to share your content for it to get around the entire web. That’s why it’s a good idea to post everywhere. 

If you want, you can prepare several articles at a time and use social media tools to schedule when they come out. Most platforms have analytics features that will allow you to see who your content is reaching as well. 

What Topics Are Appropriate to Write About?

One of the most important aspects of starting a blog is figuring out what to write about. It’s also one of the most challenging aspects. Here are a few options that you can start with. 

Advice 

There’s no better way to show off your dental expertise and prove yourself an authority in your field than to write up advice pieces. They can help you establish a level of trust with your patients. 

Answer questions that people commonly search for like “Tips for People With Sensitive Teeth” or “What You Should Look for When Buying a Toothbrush.”

Care Guides 

Tutorials that teach people how to do things are popular. People are often surprised that they’re brushing and flossing the wrong way. 

You can write up explanations that will teach people how to care for their children’s teeth. There’s such a wide variety of options that you’ll never run out. 

Promotions 

Everyone likes to get a good deal. So, while your promotional pieces might be shorter than your other ones, they’ll still bring in views. 

They’ll convert viewers into patients by incentivizing them to make an appointment. 

Dental Accomplishments 

When people are shopping around for a new family dentist, one of the things they’re looking for is credentials. This being said, don’t be afraid to show off your accomplishments on your blog. 

If you’ve won a big award, write a post about it. If you’ve recently attended a burlesonseminars.com event, talk about your experience. 

Listicles 

Writing listicles is the perfect way to break complex topics up into digestible chunks. They’re also easy to write and fun to read. 

Consider topics such as “10 Ways to Fight Tooth Decay” or “Top 5 Things You Should Know About Cavities.” 

Bring Patients to Your Dental Blog 

Potential patients are only going to stay on your dental blog for about 10 seconds before deciding to stay or not. That doesn’t give you a long time to make a good first impression. 

Wow your viewers by showing off your dental accomplishments. Give your patients excellent advice, and advertise your promotions. Make SEO a priority, and don’t forget to use the right tone. 

For more ways to grow your dental website, visit the SEO section of our blog.